At Swaping, culture is at the heart of everything we do. We believe in creating an environment where innovation thrives, ideas are valued, and every team member feels empowered to make an impact. Collaboration, transparency, and trust shape how we work, while diversity and inclusion fuel our creativity.
Translate values into behaviors
For each value, list 3 concrete behaviors you want to see (e.g., Innovation → propose monthly experiments; Prototype quickly; Share learnings. Use these as hiring, review, and onboarding criteria.
Create a culture narrative for the site
Write a 2–3 paragraph “Our Culture” blurb (you already have one. Add 3–5 short value cards (title + 1-line description) to present visually on the careers page.
Embed culture into hiring & onboarding
Add a hiring checklist that checks for cultural fit and behavioral examples. Create a 1-week onboarding doc that introduces values, rituals, and communication channels.
Rituals & routines
Establish regular rituals: weekly team updates, monthly “demo + learn” sessions, quarterly all-hands, annual retreat. Document these rituals and include a “Life at Swiping” timeline on the careers page.
Communicate transparently
Publish a short monthly update (internal + optional public digest) highlighting wins, learnings, and product progress. Use public blog posts to showcase stories that reflect your values (e.g., how a design iteration improved UX).
Measure cultural health
Run a short employee pulse survey (5–8 questions) to measure trust, clarity, and belonging. Track retention, referral rates, time-to-hire, and NPS-like metrics for candidates and employees.
Make culture visible externally
Add short employee quotes/testimonials and 2–3 case studies showing collaboration. Show investor logos, team headshots, and benefits with long subtext (you already have content for those. Include a “How we work” or “Day in the life” micro-page or blog post.
Iterate & evolve
Every 6 months, revisit your values and behaviors based on survey feedback and business changes. Update the website copy and visuals to reflect real stories and new rituals.